PRJ-Archiv Portugal: Erste Global Sabre-Awards verliehen
Am 29. September wurden im Umfeld des ICCO-Summits in Sintra (PT) die ersten Global Sabre-Awards des Fachmagazins "Holmes Report" verliehen. Edelman konnte dabei die Spitzenauszeichnungen mit nachhause nehmen. Die Agentur, die kürzlich vom Holmes-Report als weltgrösste PR-Agentur gelistet wurde, erhielt sowohl den Global Agency of the Year Award als auch einen Teil des Platinum Sabre Award für die beste PR-Kampagne der Welt im letzten Jahr. Den zweiten Award teilte sich Edelman mit Weber Shandwick und dem Pepsi-Kundenteam für das "Pepsi Refresh Project".
Die weiteren Globel Sabre Awards wurden in den folgenden Kategorien vergeben an:
BUSINESS-TO-BUSINESS MARKETING
Leadership and Expertise During the Financial Crisis
Deloitte Banking with Hill & Knowlton, United States
CONSUMER MARKETING (EXISTING PRODUCT)
Surprisingly Lifebuoy
Unilever with Apex Communications Porter Novelli, Kenya
CONSUMER MARKETING (NEW PRODUCT)
The Stoop Life Movement
Absolut Vodka with Ketchum, United States
INTEGRATED MARKETING
Parallel Lines
Philips with OneVoice, United Kingdom
CORPORATE IMAGE
An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM
General Motors with Weber Shandwick, United States
EMPLOYEE COMMUNICATIONS
Crazy About Computers
Techteam Global Romania with The Practice, Romania
EXECUTIVE LEADERSHIP
Shell Energy Dialogue 2010
Shell Deutschland with MSLGroup, Germany
FINANCIAL COMMUNICATIONS
Kazakh Banking: It’s Not Funny Money! How Ogilvy PR Helped Sell a New Form of Bank Restructuring BTA Bank Kazakhstan with Ogilvy Public, United Kingdom
CAUSE-RELATED MARKETING
Vac from the Sea
Electrolux with Prime, Sweden
COMMUNITY RELATIONS
Pen in Hand: Educating, Not Employing Children
Garanti Pension and Life Company with ARB Iletisim – Absolute Relationship Building, Turkey
CORPORATE RESPONSIBILITY
Le Chiacchiere Stanno a Zero
Association of Beer & Malt Industries with Istituto Nazionale per la Comunicazione, Italy
PUBLIC EDUCATION
“I’m a Donor”: Building the Social Institution of Blood Donation in Russia
Ministry of Health and Social Development of Russia with SPN Ogilvy, Russia
CRISIS MANAGEMENT
Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24
American Airlines with Weber Shandwick, United States
ISSUES MANAGEMENT
A Lifetime Commitment to Safety
Goodyear China with Ogilvy Public Relations Shanghai, China
PUBLIC AFFAIRS
Thank You, We're Leaving
Czech Doctor's Trade Union with Ewing Public Relations, Czech Republic
CORPORATE MEDIA RELATIONS
Harnessing Our People Power
McDonald's, United Kingdom
PRODUCT MEDIA RELATIONS (CONSUMER)
Kinect for Xbox 360 Launch
Microsoft with Edelman, United States
PRODUCT MEDIA RELATIONS (TRADE)
Getting Ahead of Head Lice
Thornton & Ross with Pegasus PR, United Kingdom
DIGITAL CAMPAIGN
An Increasingly Social Pfizer
Pfizer with United States
BLOGGER OUTREACH
Flip Your Profile
Cisco Consumer Products with Text 100, Singapore
SOCIAL MEDIA CAMPAIGN
Pepsi Refresh Project
PepsiCo with Edelman and Weber Shandwick, United States
PUBLICITY STUNT
A Woman's Stand
HRH Princess Reema Bint Bandar Al-Saud with Adalid Public Relations, Saudi Arabia
SPECIAL EVENT
The Vibrant Gujarat 2011 Summit
Government of Gujarat with APCO Worldwide, United States
SPONSORSHIP
P&G Sponsors the Vancouver 2010 U.S. Olympic & Paralympic Teams
Procter & Gamble with Taylor Global, United States
TRADE SHOW CAMPAIGN
Putting Ford Innovation Into the Consumer Electronics Spotlight
Ford Motor Company with WPP, United States
MARKETING TO MEN
Monday Opportunity to Talk: Mannot.co.uk
Pfizer with The Red Consultancy, United Kingdom
MARKETING TO WOMEN
Poise: Leveraging Laughs and Leaks
Poise, Kimberly-Clark Corporation with Marina Maher Communications, United States
MARKETING TO YOUTH
The Job Roast
The Confederation of Swedish Enterprise with JKL/MSL Stockholm, Sweden